Saturday, October 15, 2005

Uncomfortably Numb

I missed my blog deadline again. It's not that I am that busy. Or lazy. Unfortunately, I havent been able to think of a single interesting lead-in or a witty title. My blog is, as most blogs, observations I make as I meander though life.

The last couple of weeks have been pretty unspectacular. The only thing in my life is work - targets, new business, outstanding payments, year end budgets, meaningless meetings. A numbing procession of menial tasks that make me wonder at the wonder of the advertising world. I may as well have been wearing pinstripe suits and signing vouchers in a bank. Atleast I would have had my dream BMW by now.

But like a creature in a out of home sitaution, I stray. But what the hell this is my blog. Did you know that out-of -home is now the fancy name of the hoarding business. I tell you. We advertising people are amazingly good at justifying our existence.In the beginning it was pretty simple: if business had a problem to solve or an opportunity to take advantage of, advertising was about creating communication to help business do that. Now suddenly you have above the line, below the line, through the line, around the line, integrated, interactive..and if this wasn't enough we have gone and put India's hottest male star in a bath tub with rose petals.

I am numb.

Someone launch another Beatle campaign and save my life.

2 comments:

mishti said...

You missed "between the lines". Am told the hottest male star campaign is quite a hit - do not with whom!

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